25th April 2022

IMPS and CluedUpp Games have announced a brand new licensing agreement that will transform hundreds of cities into a giant Smurf-tastic experience in 2023.

In a number of city-wide events, players will immerse themselves in a unique experience which combines augmented reality with the physical world to turn their hometown into the setting of a brand new Smurfs adventure. Exploring city streets, solving wacky challenges, and meeting their favourite Smurfs characters along the way, players will attempt to save the day from the evil wizard Gargamel.

Tref Griffiths, founder and CEO of CluedUpp Games, said: “We’re absolutely thrilled to be developing a new range of events alongside such an iconic brand as The Smurfs. This partnership presents a wonderful opportunity for families to explore their city and discover The Smurfs in a completely new and exciting way.” 

Véronique Culliford, President of IMPS and daughter of Peyo, the creator of the Smurfs said: “We’re so excited about this new collaboration with CluedUpp Games. Getting together and having fun, this is what every Smurf likes to do. We can’t wait to see blue waves of Smurfs fans from all around the world exploring their city and thwarting Gargamel’s plans.”  

Events are scheduled to take place in more than 800 cities and over 20 countries worldwide. Tickets will go on sale to the public from October 2022.



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